Driving Around

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I have a question for folks who've done or are doing searches, and for folks who are searching for jobs, and maybe visiting campuses.

At most campuses I've visited (not a lot, admittedly), there's a thing where someone drives the candidate around the community a bit.

And I want to know, what do we want a candidate to get out of that?

And potential candidates, what do you want to get out of a drive around the community?

Thanks, intertubes!